charity

Eventing: Negroni Week 2014

The Negroni; A drink that to be completely honest, I just couldn’t get into for the longest time. In all fairness, you go to 5 different bars and they might serve you that cocktail 5 different ways. My favorite “custom iteration” was always the shaken, no vermouth, cheap gin with muddled orange. Mmmm… if I could be sippin’ on that mutated horror this very second…

While I’m on the matter, can we all agree that Negronis served ‘up’ in a martini glass is kind of weird? Like “people that date their cousins” weird. “Oh, thank you for serving me a cocktail that will no doubt get real warm, real quickly cause I intended to sip this gingerly while I waited to ease my way into a night out with friends, but fuck it, I’m gonna be hammered now!”. Thank you, friend.

So what is Negroni week? It’s an event sponsored by Imbibe & Campari where a portion of every Negroni sold at a participating bar between June 2nd – 8th goes to charity. “Drinking For A Cause” is the name of the game.

As we all know, a “classic” Negroni is made with equal parts gin, Campari & sweet vermouth. Thats it. You just stir that stuff up and pour it in some ice with an orange peel and you got yourself a stew, baby. I never liked the original formula; Found it much too sweet. It wasn’t until I saw Jim Meehan (of PDTNYC fame) doing a 2 parts gin to 1 part sweet vermouth & Campari that I really started enjoying them. So much in fact, that it’s my go-to drink at any bar (with a lemon peel tho). Then I found this spin on the classic:

All photos courtesy of Lyudmila zotova (photographer extraordinaire) for Death to Sour Mix.

So have yourself a few classic Negronis this coming week, be it at home or at a participating bar if you want to feel good about yourself (careful you don’t feel “too good”) but then try this one on for size:

2 oz Junipero gin (Plymouth works wonders)
1 oz Carpano Antica sweet vermouth
3/4 oz Averna amaro
2 dashes Scrappy’s orange bitters

Pour into a mixing glass and stir.
Pour into a rocks glass w/ ice
Garnish with an orange peel.
[ Enjoy ]